TrueSense is a Pennsylvania-based marketing agency specializing in donation campaigns and donor retention for major non-profit organizations such as The Salvation Army and Ronald McDonald House Charities.
My work involved white-labeling various digital production materials for Baylor College of Medicine and Allina Health, including user interfaces for emails, social media and web content, that were tailored to the specific needs of each organization. I worked closely with the creative teams at TrueSense to ensure that all campaigns were designed per client specifications as well as being on-brand with the respective non-profit organizations. The user interfaces and motion graphics produced were designed to be clean/streamlined and to increase engagement with the campaigns in order to improve overall donation rates.
